By Roman Pichler

The First advisor to Scrum-Based Agile Product Management


In Agile Product administration with Scrum, leading Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product proprietors can create profitable items with Scrum. He describes a extensive variety of agile product administration practices, together with making agile product discovery paintings, benefiting from emergent standards, developing the minimum marketable product, leveraging early client suggestions, and dealing heavily with the improvement team.


Benefitting from Pichler’s broad adventure, you’ll learn the way Scrum product possession differs from conventional product administration and the way to prevent and conquer the typical demanding situations that Scrum product vendors face.


Coverage includes

  • Understanding the product owner’s position: what product proprietors do, how they do it, and the striking implications
  • Envisioning the product: creating a compelling product imaginative and prescient to impress and advisor the staff and stakeholders
  • Grooming the product backlog: managing the product backlog successfully even for the main complicated items
  • Planning the discharge: bringing readability to scheduling, budgeting, and performance judgements
  • Collaborating in dash conferences: understanding the product owner’s position in dash conferences, together with the dos and don’ts
  • Transitioning into product possession: succeeding as a product proprietor and constructing the position within the enterprise

This e-book is an quintessential source for somebody who works as a product proprietor, or expects to take action, in addition to executives and coaches drawn to setting up agile product management.

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Extra info for Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

Sample text

Eventually, products lose their competitive advantages as the competition begins to provide similar products. To stay ahead, companies have to regularly update the product and deliver new delighters. This correlation is another reason to quickly launch an initial product and to grow it using regular updates. From the Library of Wow! eBook VISIONING AND THE PRODUCT ROAD MAP • • • 41 VISIONING AND THE PRODUCT ROAD MAP So far, this chapter has focused on envisioning a new product, which is particularly challenging.

The Proxy Product Owner A proxy product owner is a person acting as a placeholder for the actual product owner. I have found proxy product owners used to compensate for overworked, partial, and distant product owners. At a client of mine, the vice president of product management was asked to take on the product owner role for a business-critical product. Even though he was ideally suited for the job, he struggled to spend enough time with the team. The business analyst on the From the Library of Wow!

We avoid handoffs, waiting, and delays as well as miscommunication and defects. You may have noticed that I have not mentioned the role of the project manager on a Scrum team. There is a reason: Project management responsibilities are no longer exercised by one person. They are split across the members of the Scrum team instead. The product owner, for instance, is responsible for managing the release scope and date, managing the budget, communicating progress, and managing the stakeholders. The team takes on the task of identifying, estimating, and managing the tasks.

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