By Richard Andrews

A conception of up to date Rhetoric describes, explains, and argues the overarching idea of latest rhetoric. This present view of rhetoric brings jointly subject matters within the communique arts, together with political literary feedback; bi- and multi-lingualism; multimodality; framing as an inventive and sociological machine for composition and interpretation; literacy within the electronic age; and the department among fiction and ‘non-fiction’ in language/literature reports. Chapters discover the consequences of rhetoric for specific features of the sphere. Discussions in the course of the e-book offer illustrations that flooring the fabric in practice.

As an overarching thought within the conversation arts, rhetoric is classy as a theoretical answer and straightforward as a realistic one. It asks such questions as who's speaking/writing/composing? to whom? why? what's being conveyed? and the way is it being conveyed?

Acknowledging the lack of contemporary works addressing the speculation of rhetoric, this e-book goals to fill the present theoretical hole and whilst circulate the sphere of language/literature reviews ahead into new territory. It offers the keynote theoretical advisor for a iteration of academics, instructor educators and researchers within the fields of English as an issue; English as a moment, overseas or extra language; and language examine ordinarily.

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Extra resources for A Theory of Contemporary Rhetoric

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Much of the rest of the present chapter will be devoted to a consideration of his work and its relevance to the thesis of the book overall. Ostensibly, Teaching the Universe of Discourse (1968) was written as a reaction to the “arhetorical” practice, as Moffett saw it at the time, of sentence combining and embedding. Although sentence combining and embedding were themselves part of a 1960s reaction to the formal teaching of sentence grammar (and have continued as practices up to the present—see Abrahamson 1977; Combs 1976, 1977; Lawlor 1980; Ney 1980; and Stewart 1979 for research on the efficacy of sentence combining; plus more recent systematic reviews by Andrews, Torgerson, Beverton, Locke et al.

The latter point is the most pertinent in terms of the socio-political nature of rhetoric. As social and political structures change, so do rhetorical possibilities. What we might term the rhetorical imperative is the need to make sure that communicational possibilities are up to speed with social and demographic change. When they fall behind, and people call on outmoded types of communication to bring about transaction, the process of change is slowed or does not take place. As Gee, Hull, and Lankshear (1996) imply in the prescient The New Work Order, fast capitalism brings about fast rhetorical responses and a need for a critical take on these.

Indeed, the aide-mémoire is “the manual I should have liked to find ready-made when I began to inquire into the death of Rhetoric” (11, my italics). Such a “manual,” Barthes claims, did not exist in French at the time. But there is, almost in the same breath, an acknowledgement that a negative attitude to such a manual—in the sense of a list of terms, classifications, and prescriptions for action in discourse—“does not mean that in the course of this study I have not often been moved to admiration and excitement by the power and subtlety of that old rhetorical system, and the modernity of certain of its propositions” (12).

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