By Kristine Mahood

Get young people serious about interpreting through the use of your individual love of books besides an excellent dose of industry savvy. this straightforward, upbeat advisor is filled with useful guidance and a wealth of fascinating principles for selling books and interpreting via every thing you do—from assortment development, designing the distance, and making a website, to booktalking, readers' advisory, and exact occasions. a pragmatic, step by step approach.Promoting books and examining is one in every of your most vital roles, yet attaining youngsters and encouraging them to learn could be a problem, in particular now, while youth have such a lot of different commitments and pursuits. This consultant will encourage you to construct your e-book wisdom and mix it with advertising savvy to carry young people including books and examining. Drawing upon contemporary examine on youth and libraries, the writer deals functional guidance and a wealth of interesting principles for environmental analyzing promotions (collection construction, designing the gap, developing exposure fabrics and constructing the net site), in addition to interactive promotions (communication with adolescents, readers advisory, booktalking, partnering with different businesses, and book-related actions and events). in line with the author's adventure and the event of others who paintings with children, the e-book presents librarians and different educators with an easy, convenient, and upbeat advisor. Grades 6-12.

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Additional info for A Passion for Print: Promoting Reading and Books to Teens (Libraries Unlimited Professional Guides for Young Adult Librarians Series)

Sample text

She was handselling indirectly to you. Moreover, she was showing everyone in the teen space that reading, books, and talking about books is what the library is all about, as surely as a cosmetic salesperson’s demonstration at the cosmetics counter fosters an atmosphere of shared interest in beauty. The librarian was taking the time to tell the teens about good books, and to judge from her warm and enthusiastic manner, she wasn’t just mouthing empty ‘‘reading is good for you’’ boilerplate. Instead, she sounded like she’d actually read the book and really enjoyed it—a powerful endorsement in itself.

But attendance is not required. Retail outlets, movie theaters, parks, and restaurants, like public libraries, are public places 23 24 A Passion for Print where teens make their own decisions about products and services. Teens go shopping in four types of retail outlets:  Teen-appeal specialty stores, such as Alloy, Citizens of Humanity, Hot Topic, Old Navy, Abercrombie & Fitch, American Eagle, Gadzooks, and Forever 21.  Teen boutiques and brands inside department stores, such as Macy’s, Dillard’s, JCPenney, and the like.

Racial/Ethnic Conflicts and Immigrant Experience Reading Appeal: Walk into many middle or high schools and you will be surrounded by the many peoples of America: African, Asian, European, Hispanic, and Native American. While they spend schooltime together, and time outside school, teens have also experienced racism, or they’ve heard their friends talk about it. They may enjoy reading about experiences grounded in their own culture, or other cultures besides their own. Examples: Who Will Tell My Brother?

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